CDA national identity campaign and website

CDA

Client

The CDA is a Dutch Christian-democratic political party

Brief
Restyle their current identity into an innovative, clear and adaptable national identity.

Solution
The redesigned CDA house style is a refreshed logo with a reinforcing new image lexicon, fonts and colours. Maintaining the typography and just adding a circle background creates a whole new look.

An identity more adaptable for different needs. The new CDA colour spectrum was inspired by colours from the Dutch countryside. This allows for versatility in the identity. The CDA identity has been set out in a housestyle guide for use nationwide.

Result

A new and individual appearance, recognisable and adaptable. A nationally strong and distinct face addressing a broader audience. In addition to the identity Studio Piraat also developed various infographics, campaigns and the design of their national website.