nationwide identity, campaign & website


The CDA is a Dutch Christian-democratic political party.

Restyle their current identity into an innovative, clear and adaptable nationwide identity.

The redesigned CDA identity is a refreshed logo with a reinforcing new image lexicon, fonts and colours. By keeping the typography the same and simply adding a circle in the background  a whole new look is created.

This results in a new identity that is more adaptable to different needs. The new CDA colour spectrum is inspired by colours of the Dutch countryside. The colour scheme allows for versatility in the identity. Additionally an identity guide is created for nationwide use.

A new and individual appearance, recognisable and adaptable. A nationally strong and distinct appearance addressing a broader audience. In addition to the identity, Studio Piraat also developed various infographics, campaigns and the design of their website.