brand positioning, identity & magazine

markt magazine german-dutch chamber of commerce

Client
The German-Dutch Chamber of Commerce (DNHK) has been promoting and supporting business relations between the two countries for more than 110 years. Offering advice and assistance to companies with interests in, or wishing to operate, in their neighbouring country.

Brief
The DNHK wanted to launch its members’ magazine MARKT as a stand-alone brand onto the market. This, on the one hand to reinforce the relationship with current members, and on the other, to attract a wider readership.

Solution
Based on an analysis of the DNHK target audience, Studio Piraat met consumer needs with a concept model for the first edition. From editorial content to photography; all aspects of the magazine are implemented consistent with the model. A new identity, typography, photography and layout in a custom size magazine ensure a strong brand.

Result
A strong and recognisable magazine, with content and graphics right for its audience. A circulation growth of 8k lifts brand MARKT’s status from members’ magazine to one of the main links between the Netherlands and Germany.