identity and website

Floret

Client
Floret is a law firm in The Hague specializing in competition law and regulatory litigation.

Brief
Develop a modern visual identity for our law office.

Solution
The meaning of the name Floret has been leading in the development of this identity. A “Floret” in Dutch is the weapon used in fencing. The two parties of this sport are present in the same sharp way as in each lawsuit.

The sharp cut in the typography visualizes this duel and reveals the division. The diagonal line is consistently and robustly envisioned in the identity.

Result
A modern visual identity, which is effective and strong due to its simplicity. Fully applied in the website.