Floret is a law firm in The Hague, specialising in competition law and litigation with regulators.
Develop a modern visual identity for the law firm.
The meaning of the name Floret (foil in English) was central to the development of this identity. A Floret is a weapon used in fencing. With litigation, as in fencing, both parties need to be sharp. The sharp cut in the typography represents this duel, making the dichotomy visible. The diagonal features consistently throughout the implemented identity.
A modern visual identity, strong and effective in its simplicity; also implemented on their website.