identity Gastvrij Nederland

Gastvrij Nederland

Client
Gastvrij Nederland (Hospitable Netherlands) is the national council for tourism, hospitality and recreation. It is a collaboration between tourism and leisure sector organisations in the Netherlands and affiliated with VNO-NCW and MKB Nederland.

Brief
Develop a national identity that will raise the profile of Gastvrij Nederland both off and online.

Solution
Inspired by the Dutch coast, a symbol of hospitality reflected in the logo. The letters GNL suggest the Dutch coastline and borders. The colors reinforce the national identity.

Result
A look for the national council that works for both national and international audiences. Recognisable and inviting, welcome to the Netherlands!