icons and signage

HRMotion

Client
HRMotion is a network of independent professionals with extensive experience in leadership positions or with experience in HRM and business management.

Brief
Develop new signage for cyclists around stations in The Hague region.

Solution
For consistency and clarity Studio Piraat developed a completely new and modular signage lexicon for cyclists around train stations. Cyclists are not just given instructions, but also useful information, for example, the location of bike racks.

 We developed new icons, new typography and colours. These are clear and consistently implemented in the new system.

Result
Clear and attractive signage for cyclists around train stations. The goal of less enforcement achieved with good communication. Cyclists are positively addressed and not just given rules. A recognisable and practical modular signage system.