identiteit en website Leeuwarden-Fryslân Culturele Hoofdstad 2018

Leeuwarden-Fryslân European Capital of Culture 2018

Client

Leeuwarden-Fryslân is the Capital of Culture in 2018. Each year the European Parliament searches for a European Capital of Culture with the purpose to bring wealth, diversity and common characteristics of European cultures to their right and to help the European Union citizens get to know each other better.

Brief
Give Leeuwarden-Fryslân Cultural Capital 2018 a well-applicable and recognisable visual identity; applicable both locally, nationally and internationally.

Solution

A visual identity with which Leeuwarden and Fryslân show their ambition to make a success of 2018. The identity is colourful, recognisable and accessible to young and old. The Frisian character will be visible throughout Europe.

Result

A recognisable and international visual identity. Unambiguous, yet powerful in implementation both online and offline. In addition to the identity, Studio Piraat is responsible for developing the website. The visual identity work for Leeuwarden-Fryslân has been awarded with gold at the Hiibrand Awards.