concept and identity

World Tour Through Own City

Client
Municipality of The Hague

Brief
Studio Piraat was asked to create a concept and identity for an event that would bring different cultures together on the International Day Against Racism and Discrimination 2017.

Solution
Studio Piraat created an accessible identity in shape of a heart. The different cultures of the Hague, which are represented by icons that form the heart, bring the city alive.The identity was applied to the various campaign elements. In order to create awareness for integration and stimulate residents of The Hague finding out more about each other, we planned an interactive event that was focussed on three themes; culture, food, and active experience.

Result
With the participation of 30 organisations and more than 3000 visitors, the event was a great success. Visitors dived into the city in hop-on hop-off busses, by bikes or on foot. Through different routes they got more familiar with the city they live in. They learned about different religions, tasted dishes from different cuisines, and challenged themselves in workshops and activities. Through this interactive event participants gained knowledge, met new people, and experienced other cultures.