nationwide identity, campaign & website

CDA

Client
The CDA is a Dutch Christian-democratic political party.

Brief
Restyle their current identity into an innovative, clear and adaptable nationwide identity.

Solution
The redesigned CDA identity is a refreshed logo with a reinforcing new image lexicon, fonts and colours. By keeping the typography the same and simply adding a circle in the background  a whole new look is created.

This results in a new identity that is more adaptable to different needs. The new CDA colour spectrum is inspired by colours of the Dutch countryside. The colour scheme allows for versatility in the identity. Additionally an identity guide is created for nationwide use.

Result
A new and individual appearance, recognisable and adaptable. A nationally strong and distinct appearance addressing a broader audience. In addition to the identity, Studio Piraat also developed various infographics, campaigns and the design of their website.

Velto

Client
Velto is the exclusive importer of Interstuhl products for the Netherlands and Belgium.

Brief
The ‘MOVYis3’ is an office chair made by Interstuhl. This chair combines sleek design and color with ergonomics and German reliability. Velto asked Studio Piraat to launch the MOVYis3 onto the Dutch market, addressing a broad audience from architects and project offices, to SMEs and buyers.

Solution
Quality and design are very important for this chair’s target market. The idea was to place the MOVYis3 in their world. From this ‘given’, Studio Piraat developed the creative context, ‘Next in Line’. The MOVYis3 boasts some special features, in both its design and ergonomics. In the concept phase we linked these features to world famous iconic designs.

The icons symbolise the chair’s individual features. The MOVYis3 is the next icon in the line; stylish, with a striking design and customisable. This concept developed into a modular system of colorful panels, the building blocks of the campaign.

Result
Album covers were iconic and they’re back! Inside the cover, the catalogue can be customised with a tailor-made playlist, with titles reflecting the MOVYis3 customers’ product experience. The customisable upholstery is reflected in the sleeve design and is a tribute to the 1978 album ‘Some Girls’.