KW1

client
The Koning Willem I Stichting is a foundation which issue prestigious biannual awards for entrepreneurial spirits—the Oscars for entrepreneurs. The awards are presented by Queen Maxima.

question
Studio Piraat was asked to develop a visual style for the 2018 award brochure and invitations.

solution
Studio Piraat created the 2018 style by combining old with new. The historical characteristics of the foundation were merged with their nominees’ cutting edge attributes.

result
The identity is expressive, combining the Dutch royal family’s orange with royal blue. By placing translucent red paper over the various outings, the underlying orange layer is hidden, bringing a dynamic and surprising element to the identity. The typography is expressive and playful, often used as a visual element. The style is entirely summarised in the logo which uses the original Koning Willem 1 crown displayed in royal blue, overlaid with a modern, orange representation of the crown.

SMT

Client
SMT delivers data value solutions and provides independent advice on the application, possibilities and strategic use of this data.

Brief
Studio Piraat was asked to develop a new identity for SMT and a new website that reflects it.

Solution
Reposition SMT and develop a new identity based on the brand passport. A new logo that represents data and connectivity. Plan a 10 day countdown and teasing event before the launch of the new identity and the newly created website.

Result
A recognisable and all round identity which is also future proof. Newly designed business cards, letter heads and a website that completes the identity. Check out the new website here.

World Tour Through Own City

Client
Municipality of The Hague

Brief
Studio Piraat was asked to create a concept and identity for an event that would bring different cultures together on the International Day Against Racism and Discrimination 2017.

Solution
Studio Piraat created an accessible identity in shape of a heart. The different cultures of the Hague, which are represented by icons that form the heart, bring the city alive.The identity was applied to the various campaign elements. In order to create awareness for integration and stimulate residents of The Hague finding out more about each other, we planned an interactive event that was focussed on three themes; culture, food, and active experience.

Result
With the participation of 30 organisations and more than 3000 visitors, the event was a great success. Visitors dived into the city in hop-on hop-off busses, by bikes or on foot. Through different routes they got more familiar with the city they live in. They learned about different religions, tasted dishes from different cuisines, and challenged themselves in workshops and activities. Through this interactive event participants gained knowledge, met new people, and experienced other cultures.

mobielschademelden.nl

Client
In order to replace the European Accident Statement, the Association of Insurers, the police and ICT agency VIA developed the MobielSchadeMelden.nl app for reporting a traffic accident to an insurer. 

Briefing
Design a recognisable visual identity for the app and develop an animation to explain the use of the app. Focus on all road users, such as motorists, cyclists and pedestrians.

Solution
The simplicity and user-friendliness of the app are translated into a clear visual identity. The logo of MobielSchadeMelden.nl is an icon in itself, where the dented letter ‘m’ is literally visualising the situation. The sleek, universally recognisable image and design language is implemented within the whole style. All in line with the general recognition of traffic signs but also to make the use of the app easy to understand for all road users.

 

Result
A recognisable and well-applicable identity, both online and offline, with a clear informative animation explains how to use this app. This places MobielSchadeMelden.nl as the mobile replacement of the European Accident Statement.

ICMA Gold Award
The International Creative Media Award is a global contest for corporate media, books, and design magazines. In 2016 Studio Piraat won, among others, a Gold Award in the Corporate Design Logos category, with the logo of MobielSchadeMelden.nl!

The jury praises the logo due to the clear visual aspect of damage, which is extended in the further style. In the same year, Studio Piraat also won gold in the category of magazines and received an Award of Excellence.

markt magazine german-dutch chamber of commerce

Client
The German-Dutch Chamber of Commerce (DNHK) has been promoting and supporting business relations between the two countries for more than 110 years. Offering advice and assistance to companies with interests in, or wishing to operate, in their neighbouring country.

Brief
The DNHK wanted to launch its members’ magazine MARKT as a stand-alone brand onto the market. This, on the one hand to reinforce the relationship with current members, and on the other, to attract a wider readership.

Solution
Based on an analysis of the DNHK target audience, Studio Piraat met consumer needs with a concept model for the first edition. From editorial content to photography; all aspects of the magazine are implemented consistent with the model. A new identity, typography, photography and layout in a custom size magazine ensure a strong brand.

Result
A strong and recognisable magazine, with content and graphics right for its audience. A circulation growth of 8k lifts brand MARKT’s status from members’ magazine to one of the main links between the Netherlands and Germany.

 

MKB Nederland

Client
MKB is a lobby group for SMEs in the Netherlands. They negotiate and cooperate with government, representing the interests and needs of SMEs on legislation and regulations.

Brief
Design the ‘Easy to be Green’ award with a matching identity. After presentation of the first ‘Easy to be Green’ award we were asked to bring all the initiatives together in a unique publication.

Solution
Every entrepreneur in this publication has their own section. These are brought together between two covers with bands. Innovative illustrations enhance the content. A powerful and beautiful combination; an edition to keep.

Result
A platform for the initiatives, a publication that you keep. Grow by going green, it’s possible! And with eco-friendly printing!

Grand Café Plein 7

Client
Grand Café Plein 7 is an atmospheric new concept grand café in the center of Woerden.

Brief
Develop an accessible identity with which both Plein 7 and its broad target clientèle can identify.

Solution
A graphic featuring the building (well-known locally), creates a recognisable identity. Bold lines, graphics and typography work together and were also used for the interior design. Familiar, relevant and accessible to a broad public.

Result
A lasting and accessible identity with its own memorable character. People feel welcome and at home in Grand Café Plein 7.

Gastvrij Nederland

Client
Gastvrij Nederland (Hospitable Netherlands) is the national council for tourism, hospitality and recreation. It is a collaboration between tourism and leisure sector organisations in the Netherlands and affiliated with VNO-NCW and MKB Nederland.

Brief
Develop a national identity that will raise the profile of Gastvrij Nederland both off and online.

Solution
Inspired by the Dutch coast, a symbol of hospitality reflected in the logo. The letters GNL suggest the Dutch coastline and borders. The colors reinforce the national identity.

Result
A look for the national council that works for both national and international audiences. Recognisable and inviting, welcome to the Netherlands!

Leeuwarden-Fryslân European Capital of Culture 2018

Client

Leeuwarden-Fryslân is the Capital of Culture in 2018. Each year the European Parliament searches for a European Capital of Culture with the purpose to bring wealth, diversity and common characteristics of European cultures to their right and to help the European Union citizens get to know each other better.

Brief
Give Leeuwarden-Fryslân Cultural Capital 2018 a well-applicable and recognisable visual identity; applicable both locally, nationally and internationally.

Solution

A visual identity with which Leeuwarden and Fryslân show their ambition to make a success of 2018. The identity is colourful, recognisable and accessible to young and old. The Frisian character will be visible throughout Europe.

Result

A recognisable and international visual identity. Unambiguous, yet powerful in implementation both online and offline. In addition to the identity, Studio Piraat is responsible for developing the website. The visual identity work for Leeuwarden-Fryslân has been awarded with gold at the Hiibrand Awards.

GYM

Client
As its name suggests, GYM is a gymnasium complex and is shared for gym classes by students from two secondary schools in The Hague. In addition, after school hours, the halls are also available to rent for sports events or clubs.

Brief
Develop GYM’s identity and informative, recognisable signage.

Solution
The complex is located on Morsestraat (Morse Street) in The Hague. From the street name, Morse code was taken as the basis for identity and signage. The challenge was to develop clear signs for the different user groups so they can immediately understand where they should go.

Result
Simple in its execution but with a powerful identity. Implemented throughout the interior and on signs. This identity won a European Design Award.

Floret

Client
Floret is a law firm in The Hague specializing in competition law and regulatory litigation.

Brief
Develop a modern visual identity for our law office.

Solution
The meaning of the name Floret has been leading in the development of this identity. A “Floret” in Dutch is the weapon used in fencing. The two parties of this sport are present in the same sharp way as in each lawsuit.

The sharp cut in the typography visualizes this duel and reveals the division. The diagonal line is consistently and robustly envisioned in the identity.

Result
A modern visual identity, which is effective and strong due to its simplicity. Fully applied in the website.

amsterdam internet exchange

Client
AMS-IX is the largest Internet exchange in the world.

Brief
Just before their 20th anniversary, AMS-IX wanted to restyle and professionalise their house style. With the brief to renew their corporate image, while maintaining visibility of the logo and corporate colors, Studio Piraat set to work.

Solution
Using intersecting lines and subtle gradients, we have symbolised AMS-IX’s invisible power and indispensability. The intersecting lines in the AMS-IX logo represent the coming together of more than 600 networks worldwide. AMS-IX is on top of the latest technologies and innovations that go with the rapidly changing Internet landscape. This is depicted by placing AMS-IX in the middle of the intersection. In addition, AMS-IX’s facilitating role is symbolised through the soft colour differences of the panels.

Result
An unambiguous and international identity, featuring prominently in all publications. Recognisable on every continent.

“Creative, passionate and fast is how we can describe Studio Piraat in a few words. We were looking for a design agency to translate the innovative, professional and international character of AMS-IX into a suitable identity, without losing the visibility of our logo. Studio Piraat got this perfectly. Meanwhile Studio Piraat has done a lot for us. Always with attention to detail and to our identity. We hope our collaboration with Studio Piraat will continue for a long time. “ – Pauline AMS-IX