brand strategy and positioning

PEP The Hague

PEP (Participation, Emancipation, Professionals) The Hague is a knowledge centre with areas of focus that include citizen participation, diversity and equality, care and voluntary work. Acting as a connecting link they analyse, translate, clarify and combine information for voluntary organisations, healthcare professionals, politicians and businesses.

Following the merger of a number of charities and with changing demand from the industry, PEP was looking for the answer to the question “who are we and what do we do?”, and especially how to capture this graphically.

The internal and external (visual) research formed the basis for the repositioning plan, the future brand strategy and visual strategy for PEP The Hague.

A clear starting point for PEP, allowing the organisation to build on its visual brand identity.