identity and signage


As its name suggests, GYM is a gymnasium complex and is shared for gym classes by students from two secondary schools in The Hague. In addition, after school hours, the halls are also available to rent for sports events or clubs.

Develop GYM’s identity and informative, recognisable signage.

The complex is located on Morsestraat (Morse Street) in The Hague. From the street name, Morse code was taken as the basis for identity and signage. The challenge was to develop clear signs for the different user groups so they can immediately understand where they should go.

Simple in its execution but with a powerful identity. Implemented throughout the interior and on signs. This identity won a European Design Award.