visual identity and website

Royal Van Zanten

Client
Royal Van Zanten is an innovative family-run company that operates successfully in international floriculture. They do this by continuously improving genetics, by synergies in plant-breeding, multiplication and cultivation technologies, and by intensive cooperation with partners within the supply chain.

Brief
Royal van Zanten asked Studio Piraat to restyle the visual identity for international use, both online and offline.

Solution
A brand new logo featuring a complete visual identity. In addition to new colours, gradients, and typography, a dynamic grid was added to the corporate style. Due to the many expressions for Royal Van Zanten such as trade shows, catalogues, brochures, trucks, and signing, this grid provides a strong base and an infinite number of possibilities in the layout.

Result
A strong international brand, with a modern and uniform look. Every online and offline expression is designed with eye for detail and is immediately recognisable. Check out the updated website here.

PEP The Hague

Client
PEP (Participation, Emancipation, Professionals) The Hague is a knowledge centre with areas of focus that include citizen participation, diversity and equality, care and voluntary work. Acting as a connecting link they analyse, translate, clarify and combine information for voluntary organisations, healthcare professionals, politicians and businesses.

Brief
Following the merger of a number of charities and with changing demand from the industry, PEP was looking for the answer to the question “who are we and what do we do?”, and especially how to capture this graphically.

Solution
The internal and external (visual) research formed the basis for the repositioning plan, the future brand strategy and visual strategy for PEP The Hague.

Result
A clear starting point for PEP, allowing the organisation to build on its visual brand identity.