visual identity and website

Royal Van Zanten

Royal Van Zanten is an innovative family-run company that operates successfully in international floriculture. They do this by continuously improving genetics, by synergies in plant-breeding, multiplication and cultivation technologies, and by intensive cooperation with partners within the supply chain.

Royal van Zanten asked Studio Piraat to restyle the visual identity for international use, both online and offline.

A brand new logo featuring a complete visual identity. In addition to new colours, gradients, and typography, a dynamic grid was added to the corporate style. Due to the many expressions for Royal Van Zanten such as trade shows, catalogues, brochures, trucks, and signing, this grid provides a strong base and an infinite number of possibilities in the layout.

A strong international brand, with a modern and uniform look. Every online and offline expression is designed with eye for detail and is immediately recognisable. Check out the updated website here.